COST-EFFECTIVE CHANNEL PROGRAM — TOP 3 THINGS YOU SHOULD KNOW FOR START-UPS
IT firms or vendors aim to promote their products and services in the market. How do you do it? You start a channel program and work with partners for your strategic promotion. What’s more, make sure that your program is well-defined, clear, and specific. It should primarily focus on the value of your channel partners.
PROFITABLE START-UP CHANNEL PROGRAM
First, one of the most essential features of a successful channel is cost-efficiency. Moreover, a faster market strategy is one of the upsides of working through the channel completely. These are just a few of the fundamental features of what your channel should be.
Also, all vendors should give direct attention to their channel partner program especially during the start-up stage. Creating a successful channel is a challenging and demanding task for vendors.
To illustrate, you need to ask these questions before starting your program:
- What business opportunities will your prospective partner gain from sealing the deal with your company?
- Why do you need to launch and operate a channel program?
- What are the roles and responsibilities of your partner in the program?
- What benefits do you provide in the go-to-market and channeling strategy? These are the incentives you earn from such strategies instead of being direct vendors for prospective clients.
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