5 THINGS MSPS WANT FROM VENDORS — BUILDING RELATIONSHIPS AND PARTNERSHIP
The things MSPs want from vendors are crucial in the industry, which is why a compilation of the top five items that MSPs demand from vendors is timely. A business partnership that offers mutual benefit is the basis for why an MSP would choose a vendor’s products and services to sell to their customers. A sustainable and profitable business relationship is the result when a vendor spends their effort, time, and resources in creating a channel program and recruiting partners.
TOP THINGS MSPS WANT FROM VENDORS
A vendor-partner relationship comes before other elements such as the sales incentives, spiffs, marketing development funds, and metrics. A strong relationship between these key players in the industry fosters a productive channel partnership that is geared towards success.
Here are some of the things that partners are demanding from vendors:
- Be Treated as Customers
Vendors should realize that MSPs are their customers simply because they buy, use, and employ their technology in servicing their end customers. How do you treat MSPs are your customers? Know them and listen to them, build and develop a partnership experience, be respectful, produce solutions and immediate actions if something is wrong with the partnership or product, and manage expectations.
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